Campaign Goal
Build awareness and name recognition of Welspun’s HygroCotton® technology to ultimately drive sales as well as educate audiences about the benefits of HygroCottonsheets and towels.
Strategy
We partnered with 27 influencers to each share a unique, consumer-relevant point-of-view with their followers. From quick tips on how to make house guests more comfortable, to finding the first sheets that keep you cool and comfy at night, to designing a spa-inspired bathroom, our influencers created magazine-worthy content that brought HygroCotton benefits to life. Our influencer hosted sweepstakes helped spur content engagement and drove additional conversations around the brand while social ads boosting top performing content helped us reach our exact target audience.
