HERSHEY BARKTHINS #MyHappyPlace CASE STUDY

Hershey influencer marketing campaign
Hershey influencer marketing campaign
Hershey influencer marketing campaign
Hershey influencer marketing results
Hershey influencer marketing results
Hershey influencer marketing results
Hershey influencer marketing campaign
Hershey influencer marketing campaign
Hershey influencer marketing campaign

Campaign Goal

Build awareness for Hershey’s barkTHINS products complemented by a 2 for $8 promotion.

Strategy

Our team partnered with a group of carefully selected influential content creators to produce original social shops, blog posts, and social shares, positioning barkTHINS as a must-have. To broaden the reach of the program, we syndicated content through both our influencer network and a paid media strategy. The campaign was also supported by our branded sweepstakes, where influencers across Instagram and Twitter were deployed to drive audiences to entry.

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