Campaign Goal
Build awareness for Hershey’s barkTHINS products complemented by a 2 for $8 promotion.
Strategy
Our team partnered with a group of carefully selected influential content creators to produce original social shops, blog posts, and social shares, positioning barkTHINS as a must-have. To broaden the reach of the program, we syndicated content through both our influencer network and a paid media strategy. The campaign was also supported by our branded sweepstakes, where influencers across Instagram and Twitter were deployed to drive audiences to entry.
