Campaign Goal
Build brand awareness of Petshoppe products and new pet treats available at Walgreens.
Strategy
We partnered with social influencers to share a variety of personal stories about their experiences spoiling their furry friends. Once influencers published to blogs and social networks, Carusele monitored the campaign performance in real-time to identify top-performing pieces and unique creative insights. These pieces were then further amplified to target audiences through strategic social boosting.
