Campaign Goal
Build awareness and educate audiences that Walgreens Studio 35 Beauty brand had been rebranded to Walgreens Beauty, and to build a perception of these trusted, high-quality beauty and personal care products.
Strategy
Throughout the course of a three-phased program, we partnered with Walgreens VIP Ambassadors to educate audiences that Studio 35 Beauty had been rebranded to Walgreens Beauty. Ambassadors conducted in-store social shops, accompanied by blog posts and engaging social content to share with audiences the benefits of having an easy, affordable and reliable skincare regimen. Then, using our Content Performance Index™, top performing content was given a boost to reach target audiences outside of the creators’ organic following via paid social ads from influencer channels.
