Campaign Goal
The SOLA® Company wanted to leverage influencer marketing to generate awareness and educate audiences about their full suite of products among health-centric millennials and older diabetics within the U.S. Secondarily, the brand wanted to leverage the campaign to produce a high volume of high-quality content they could repurpose after the campaign.
Strategy
In an effort to not only reach but exceed the initial goals outlined by the brand, Carusele implemented a 3-month influencer marketing strategy. We hand-selected a mix of 12 influencer partners from lifestyle and healthy living categories to create high-quality visuals, creative recipes, thumb-stopping social videos, and social stories designed to engage audiences, to then distributed content across social media and blogs. Our team then identified top-performing content in real time and amplified the content to additional audiences outside of the influencers organic following with a strategic paid media strategy.
