Revlon
Campaign Goal
To position Revlon as the leader in lip and introduce the new Revlon Ultra HD line of lipsticks, while increasing sales at Walgreens and Duane Reade during the Revlon Beauty Must-Haves event.
Strategy
Partner with 12 influencers in the Lifestyle, Health & Beauty, and Family categories to create premium content featuring the Ultra HD lipsticks as the perfect starting point for creating date-night-worthy looks. Our partners conducted social shops, showed off their style, and syndicated visual content across their social platforms.
