CorningWare

CORNINGWARE #CWColor CASE STUDY

CorningWare Influencer Marketing Campaign
CorningWare Influencer Marketing Campaign
CorningWare Influencer Marketing Campaign
CorningWare Influencer Marketing Results
CorningWare Influencer Marketing Results
CorningWare Influencer Marketing Results
CorningWare Influencer Marketing Campaign
CorningWare Influencer Marketing Campaign
CorningWare Influencer Marketing Campaign

Campaign Goal

Create excitement and conversation around CorningWare’s newest product line, CW by CorningWare at Target.

Strategy

For this campaign, Carusele partnered with influential content creators in the home entertainment and cooking categories to launch a two-phased content marketing campaign. Through Carusele affiliate Party BluPrints, influencers created and shared recipes and party planning tips that showed off the colorful new collection through dynamic visual posts.

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