Campaign Goal
To build brand awareness for Jordana Cosmetics at Walgreens, driving shoppers in-store to visit the new display while also highlighting Walgreens as an accessible, inclusive beauty destination.
Strategy
Many consumers think that the best makeup is going to cost them a fortune to buy. To dispel this myth, we partnered with 20 influencers to showcase affordable drugstore beauty products that can make anyone feel fabulous. Armed with $20, influencers headed to their local Walgreens to raid the new Jordana Cosmetics display and come up with a summer look that is both pretty and practical to share with their audiences. They created summer look How-Tos, hauls and tutorial videos focused on Jordana’s new products and best sellers. We also supplied them with Jordana’s top-selling products to giveaway to lucky followers!
