Campaign Goal
Build conversation around play for all children, how it has changed, and its impact on development while secondarily driving awareness of efforts of the IKEA Foundation to support child’s play through the Good Cause Campaign.
Strategy
Working to build conversations around play for all children and its impact on child development, each content creator shared stories with their audience about how their children play, creating inspiring content which they shared across blogs, Facebook, Twitter, Instagram, and Pinterest. Our team then amplified the best performing content through social syndication and paid media to further influencers’ messaging and reach new audiences.
