Campaign Goal
To drive trial and create awareness of the Herbal Essences Body Wash variants: Hello Hydration, Totally Twisted, Body Burst, and Happy Go Lather while highlighting the irresistible, long-lasting fragrance attributes that are vital to your daily routine.
Strategy
The Carusele team partnered with influencers in the Lifestyle, Health & Beauty and Family categories to write blog posts incorporating the Herbal Essences Body Wash(es) into their daily routine and sharing how their #ScentGoals set the stage for their entire day. They further shared their experiences with the product through syndicating the blog post across their social channels. The program was supported by influencer blogs, Facebook, Twitter, Instagram, and Pinterest communications.
