Campaign Goal
To drive excitement and awareness of Hallmark’s new Signature Paper Wonder collection, available exclusively at Hallmark Gold Crown stores, amongst Millennials and Gen-Xers who frequently purchased cards to celebrate a multitude of occasions.
Strategy
Carusele’s influencer partners started by creating inspiring, organic content that connected target audiences to Hallmark’s cards and engaged their network across social channels. Our team then analyzed the organic content daily and amplified top-performing pieces to additional audiences to optimize awareness through paid social ads.
