Campaign Goal
Drive awareness to women across the country for the need for Well-Woman visits, and educate women about the experience of an annual Well-Woman exam ultimately challenging women to schedule their own exam and encourage others to do the same.
Strategy
Our team partnered with highly influential content creators to become ambassadors for Go Red For Women and women’s heart health. Before the campaign launched, influencers came together to film an informational video about why they are choosing to Go Red For Women, which would be leveraged for influencer and brand usage throughout the entire year. Then in February, American Heart Month, Influencers tapped into their active audiences, sharing the video and personal stories to incentivize conversations about making heart health a priority for all women, encourage them to participate in the online conversation and take action in their lives.
