Campaign Goal
Carusele partnered with influencers to showcase Cold-EEZE Plus Defense Chewable Gels and its many benefits to the target audience in an effort to generate brand awareness and drive traffic to the brand website.
Strategy
Key messaging was a crucial part of this campaign, as to not mislead audiences about the intended use of the product during the COVID-19 pandemic. Once influencer content was live, we monitored assets in real-time to identify those that performed best regarding our primary objective. We then amplified these high-performing assets via paid media on Facebook and Instagram to reach additional target audiences outside of the influencer’s organic following. Ads were monitored and optimized daily for optimal results.
