Campaign Goal
To gain awareness and generate engagement around Altar’d State’s spring fashion line, ultimately driving demand and sales both in-store and online for the brand.
Strategy
Prior to the launch on the spring 2019 season, we partnered with fashion-focused millennial influencers to craft social media content highlighting Altar’d State’s in-store experience and featured products selected by the brand. Influencers shared their personal stories accompanied by original, thumb-stopping social videos and social content designed to drive online engagement across their social channels. Carusele then analyzed content in real-time based on our ability to drive quality engagements and boosted the top performing content to optimize awareness through paid promotion from influencer channels.
