Our Method
Influencer marketing, optimized.
Here is what that actually means.
"Optimized" is not a slogan for us. From the day a campaign goes live, we are actively pulling levers so your budget keeps moving toward what is working and away from what is not.
What we optimize
Most programs are planned, launched, and left alone. Ours are managed in-flight.
Four things are always in motion.
Where your content runs, so it reaches people in the places it performs best. Instagram and TikTok are current client favorites.
Who sees it, tightened as we learn which audiences respond. While other agencies use one target audience, we typically create 50 to 75 ad sets in a single program.
Where spend flows, shifted toward the creators and content earning it. Low performers get shut off. High performers get more investment.
Who we keep investing in, scored and ranked via our proprietary iStack® ranking system, so the roster gets stronger over time.
The engine behind it
Three systems make that optimization possible.
They are the reason our programs perform differently from a standard creator campaign.
Vetting
qStack™
Every influencer in our Classic programs is first vetted with technology, covering audience authenticity, engagement rate, and brand safety flags, and then vetted by hand by an experienced program manager. Making sure we have the ABCs covered, meaning Audience Fit, Brand Fit, and Content Fit, is just the start.
Content scoring
cStack®
cStack® ranks every piece of your content in a given flight so you know what is working organically and what is not. We do similar analysis on what is performing with paid syndication, so budget flows to the pieces that are actually working instead of being locked in before anyone knows what will land.
Creator scoring
iStack®
iStack® scores every creator's performance, factoring in how much each cost, so we know who is driving results, who to bring back next time, and who to move on from. Your roster improves with every program.
How a program runs
Plan. Create. Optimize. Measure.
Plan
We start with your goal, the real business number you need to move, and we build the creator strategy around it.
Create
The right creators produce authentic content matched to your briefing, designed for where it will run.
Optimize
Our teams steer budget, targeting, and syndication toward what performs.
Measure
We report against the outcome that matters, including cStack® and iStack®, not vanity metrics.
Measured on what counts
We have outlined 25 ways to measure influencer marketing, so we can measure programs the way you measure your business. We can measure everything from efficiency compared to other tactics, to engagements, to brand lift, to sales lift. Let us discuss the options that make the most sense for your situation.
Common questions
Influencer marketing, answered.
For Carusele it is literal. From the moment a campaign goes live, we keep four things in motion: where content runs, who sees it, where budget flows, and which creators we keep investing in. Spend moves toward what is working while the program is still live, not after it ends.
They are two of the proprietary systems behind our programs. cStack® ranks every piece of content in a flight, organic and paid, so budget flows to the pieces that are performing. iStack® scores each creator's performance, factoring in cost, so we know who to bring back and who to move on from. qStack™ handles vetting before a program starts.
We measure against the business outcome you need to move, using our framework of 25 ways to measure influencer marketing. That ranges from efficiency versus other tactics to engagement, brand lift, and sales lift. We agree on the right measures for your situation up front.
Ready to see what optimized looks like for your brand?
Real creators. Measurable results. Tell us the number you need to move and we will build the program around it.
