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Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in...
Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second....
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a...
Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full...
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge...
Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69...
