Why Organic Reach is Still Important to Influencer Marketing
Don't dismiss organic reach just yet...
23 November, 2016
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The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make...
16 November, 2016
These Gender-Bending Influencers are Reshaping the Beauty Industry
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old...
08 November, 2016
Striking the Right Balance With Thumb-Stopping Content
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,”...
07 November, 2016
Three Reasons Influencer Marketing Must Be More than Just PR
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release...
06 October, 2016
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it...
22 September, 2016
