Campaign Goal
Carusele plannined for and successfully drove traffic to MassMutual’s Financial Planning Moments landing page by partnering with authentic influencers to create original content on Instagram and Facebook that would engage target audiences.
Strategy
Once live, the influencer content was monitored in real-time to identify assets that performed the best organically. These assets were further amplified via a paid media plan, which included social boosting from influencer accounts. This targeted boosting strategy let us reach customized audiences via demographic, interest, and location-based targeting on Facebook and Instagram.
