Campaign Goal
Harmon Kardon partnered with our team to run an influencer program designed to generate excitement and awareness of the Mark Levinson audio system for home and in Lexus. They also wanted to focus on a specific Millennial target audience in the Dallas, LA and NYC areas.
Strategy
To achieve these goals, we partnered with influencers who not only resided in target regions but whose audiences matched the target. They created stylish, authentic social content and informative blog posts that were analyzed in real-time to identify top-performing assets. Then, those pieces were amplified and optimized daily via paid social media to ensure content reached the exact target audience.
