Campaign Goal
An expansion of a successful prior year Carusele program, the goal was to elevate awareness of Häagen-Dazs® Ice Cream at Walgreens and Duane Reade in NYC, Chicago, and Northern California.
Strategy
With the celebration of summer approaching, carefully selected influential content creators produced original #HDMoment social shops, blog posts, and social shares that positioned Häagen-Dazs ice cream from Walgreens or Duane Reade as a must-have for any celebration. Additionally, influencers were able to promote a limited time BOGO offer throughout their content for audiences to use. To broaden the reach of the program, content was syndicated through social networks using secondary influencer and paid media targeting. The campaign also supported a branded sweepstakes, and geo-targeted ads.
