How Crocs is Reintroducing their Young, Iconic Brand
Carusele On-Demand Webinar
It may be hard to believe that Crocs was founded just 15 years ago in Boulder, CO., given just how iconic they have become.
In this on-demand webinar, hear directly from Crocs’ Chief Marketing Officer, Terence Reilly, as he shares the challenges the brand faces and the opportunities their nearly universal name recognition offers. He’ll talk about how te company incorporates influencer marketing as part of their overall strategy, and delineate how everything from UGC to celebrities play a role for this worldwide brand in 2017.
As Chief Marketing Officer for Crocs, Terence Reilly is responsible for providing strategic direction for the many ways the Crocs brand comes to life. His overall goal is to encourage consumers and customers to “Come As You Are.“
A 25-year marketing professional with a degree in communications from Rider University, Reilly began his career in public relations before taking on several marketing roles in financial services including American Express and Prudential. Transitioning from financial services to retail and consumer goods, Reilly was Director of Marketing with Footaction and VP of Marketing with Famous Footwear.
If you have any questions about this webinar or influencer marketing in general, please contact us today.
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