In a recent survey of marketers, 56% cited that influencer marketing is a “new/unproven channel” as a challenge within their organization.
Fair enough. Except we think success in influencer marketing can be measured. In fact, we’ve measured our Carusele campaigns on everything from equivalent media value to sales lift from our programs. However, which method you use depends a bit on where your products are sold, how frequently they sell and the level of data you can access throughout.
Enjoy this free on-demand webinar where Carusele’s founder and president, Jim Tobin, and Senior Vice President, Erin Ledbetter, take a deep dive into six ways to measure the effectiveness of influencer marketing.
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