About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising methods and who responded well to third-party endorsements. Influencer marketing has come a long way in ten years –...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

 We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their side hustle into a career, now more than ever, the quality of their...

Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way.At Ignite and Carusele we have a network of 7,500 hand-selected influencers that we work with to produce original stories about brands in the most...

FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups (Public Citizen, Commercial Alert, the Campaign for a Commercial-Free Childhood and the Centre for Digital Democracy) that listed 150 examples of influencers who advertised a product without disclosure of...

Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust. In a time when we’re seeing more and more over-produced ads continue to creep...

There have been a lot of opinions proffered recently about influencer marketing. Some say it works, like this chart showing a $9.60 return for every dollar invested. But then you have Gawker, with headlines like, "The Influencer Economy is Collapsing Under the Weight of It's Own...

Check out our whitepaper on measuring the value of influencer marketing campaigns to learn how you can impact customers along the entire customer journey, and track that impact every step of the way. Content marketing is a growing practice with huge upside --- yet marketers are...

Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it also provides insights for improvements and optimization. However, it’s important to not get distracted by vanity metrics (i.e. metrics that sound good but don’t provide...

Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like "Moms on a Mission" and "Tech Ninjas". We spend hours pouring over data about their interests, digital habits, and income levels. Then we...

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