Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them? Influencer marketing works for brands in this category -...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer space – with mixed results. One brand having repeated success with this marketing tactic, however, is Walgreens. Working closely...

Erin Ledbetter, VP of Carusele, points out in an article published recently that there are 5 unique ways brands can work with influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach...

For many modern retailers, the marketing content they promote often falls short of its full potential. While they focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals come not from their own content, but from the...

Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe you’re not sure whether it’s for you. Wherever you are in your influencer marketing journey, here are some tips that will help you get the most out of your IM efforts. 1.      Loosen the...

PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media that have lost much of their dominance. Public relations teams were among the first to realize they could distribute news releases to bloggers.Today, however, the "blogger" niche has...

Pin It on Pinterest