Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them? Influencer marketing works for brands in this category -...

Raleigh-area Influencer Agency Takes Top Honors Among Best Agencies in Social Media Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016, including their award-winning...

About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising methods and who responded well to third-party endorsements. Influencer marketing has come a long way in ten years –...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

Erin Ledbetter, VP of Carusele, points out in an article published recently that there are 5 unique ways brands can work with influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach...

For many modern retailers, the marketing content they promote often falls short of its full potential. While they focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals come not from their own content, but from the...

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”Aretha Franklin: Respect Aretha Franklin’s lyrics are perhaps even more poignant today when applied to one of the newest marketing tactics: the practice of influencer marketing.The marketing...

 As a retailer, you probably already know that influencer marketing is a great way to bring customers in-store to browse and buy. You may have conducted your own influencer marketing campaigns in partnership with your vendors – or you may be thinking about dipping your...

FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups (Public Citizen, Commercial Alert, the Campaign for a Commercial-Free Childhood and the Centre for Digital Democracy) that listed 150 examples of influencers who advertised a product without disclosure of...

Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the death knell, because users now see less promotional content from brands in their News Feed. This is it: "Reachpocalypse."...

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