Influencer marketing is still a relatively new strategy so we’ve compiled some resources to help you along your decision-making journey. All are free but some require you to provide a little information about yourself. We think you’ll agree that it’s worth it.


What is Carusele

Find out how Carusele’s unique brand of influencer marketing can make the difference for your brand.

Stay up-to-date on the latest news, trends and innovations in the influencer marketing industry with our bi-weekly video series, The Spin.

Influencer marketing really does touch every step of the customer journey. Learn how to effectively measure your influencer campaigns and see what the results of an actual Carusele client campaign look like.

There are 4 distinct types of influencer marketing. What are they and which type would work best for your brand?

Learn how to run a campaign that delivers the ROI you’re looking for and which steps are needed to ensure your campaign is successful.

Measuring your influencer marketing campaigns doesn’t have to be difficult. There are 6 concrete ways to determine the success of your efforts.

In order to develop an influencer marketing campaign that achieves your objectives (and to develop achievable objectives at the outset) there are a few things to keep in mind.

Here are some tips specific to influencer marketing for food brands – things you should know to get the most out of your next (or first) influencer marketing campaign.

Wherever you are in your influencer marketing journey, here are some tips that will help you get the most out of your IM efforts.

Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them?


Join Carusele, in partnership with Citrix, for an exclusive webinar on Tuesday, March 27th at 3:00 PM EST as Erin Ledbetter, Senior VP of Carusele, and Beth Anne Balance, Content Manager at Citrix, cover 6 of the most common influencer marketing mistakes.

Hear from Carusele and TapInfluence in an exclusive on-demand webinar featuring 10 of the most valuable insights that resulted from their 2017 influencer survey that can help you improve your 2018 influencer marketing strategy.

Carusele and Ignite Social Media are teaming up to bring you various tips, tricks, and tactics for creating amazing and engaging social media content. So before you finish you 2018 marketing plans, take a moment to think about your social content strategy and how you can make it even more efficient in the upcoming year
Take a moment to hear from founder and president of Carusele Jim Tobin and Carusele Productions Manager Courtney D’Aiuto as they unveil five benefits of implementing influencer ambassador strategies. After this free webinar, you’ll have everything you need to begin planning your 2018 ambassador strategy.
Join us as founder and president Jim Tobin and SVP Erin Ledbetter take a deep dive into six ways to measure the effectiveness of influencer marketing. After this free webinar, you’ll be able to set your influencer marketing campaigns up for successful tracking and reporting.

Learn how some of the best alcohol brands are running their influencer marketing campaigns today, and how to apply these same tactics to your next program.

Hear from CEO and Founder, Jim Tobin, and Senior Campaign Strategist, Amanda Fuquay, as they discuss eight influencer marketing tactics that some of the best food brands are executing today.

Learn directly from Crocs’ Chief Marketing Officer and Director of Global Communications as they share the challenges the brand faces and the opportunities their nearly universal name recognition offers.

Influencer marketing is on an upward trajectory, with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.

What makes these popular millennial influencers want to work with brands? Listen to our webinar now.

Hear from Carusele CEO and Founder, Jim Tobin, and Senior Vice President, Erin Ledbetter, as they discuss eight influencer marketing tactics that the top beverage brands are implementing in 2017.


With an ad recall rate that was a whopping 63% better than Facebook’s average benchmark and almost 9 million impressions, this campaign showed the audience exactly how to #BeVacationReady.

See how we realized a 37 percent lift in first launch app visitors with a comprehensive influencer marketing program for the Walgreens mobile app.

A seven-flight ambassador influencer program for Hallmark at Walgreens saw a 4x increase in engagement rates and 47.7 years of cumulative attention!

This comprehensive influencer campaign for Pepsi Emoji bottles at Walgreens locations nationally resulted in more than 50K engagements and a 5x digital value equivalency.

This campaign used carefully selected influencers and hyper-local targeting to realize an engagement rate of 400 percent more than the average.

By mixing standard influencer marketing tactics with digital syndication and hyper-local newspaper editorial, this campaign generated an exciting community response for this important cause.

This influencer campaign utilized a clever creative hook to drive conversation, generating over 200% more sales than a benchmark promotion run previously.

By creating content focused around enjoying awards season, this influencer activation generated 5x the digital value equivalency and a huge Share of Voice increase for our client.



Are you interested in working with top brands to produce great content?


Are you looking to expand your social reach?

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