Using ‘Complete CPM’ To Compare The Real Cost Of Influencer Marketing Versus Brand Ads
Jim Tobin, September 15, 2020
Imagining a World Without TikTok
August 10, 2020
How Much Should Brands Invest In TikTok Right Now?
Jim Tobin, June 3, 2020
Five Things Influencers Need To Stop Doing In 2020
Jim Tobin, February 28, 2020
Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele
February 19, 2020
Three Influencer Marketing Problems That Brands Themselves Have Created
Jim Tobin, October 14, 2019
Grandpa May Not Have Instagram, But That’s No Reason to Forego Influencer Marketing
Amanda Fuquay, June 26, 2017
5 Ways CPG Brands Can Measure Influencer Marketing ROI
Jim Tobin, June 5, 2017
4 Ways CPG Brands Annoy their Influencers
Jim Tobin, May 1, 2017
For CPG Brands, Influence Isn’t In The Name
Jim Tobin, April 3, 2017
6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing
Jessica Hubacher, March 16, 2017
Walgreen’s Deploys Influencers to Tout App’s Capabilities
February 2017
Agencies Predict 2017 Trends for DIVERGE: Influencer Marketing, Live Video, & More on the Rise
January 9, 2017
Generic is the New Brand Name: Tapping Influencers to Boost In-House Brands
Erin Ledbetter, January 9, 2017
The Rise of Authentic Influencers
Jim Tobin, November 11, 2016
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