Campaign Goal
To drive audiences to the holiday UGG Home Collection at the Bed Bath & Beyond website with the goal of ultimately converting sales and driving shoppers in-store.
Strategy
During the 2018 holiday season, Bed Bath & Beyond challenged our team to drive audiences to the holiday UGG Home Collection on the BB&B website with the goal of converting sales and driving shoppers in-store. To accomplish this, we partnered with influencers to create original, high-quality content featuring the UGG Collection. Influencer content was optimized to drive traffic through shoppable blogs and click-optimized social posts. Our team then monitored the content daily and implemented traffic and conversion optimized boosting to drive web traffic by qualified audiences.
