Campaign Goal
Drive in-store traffic and encourage sales of multiple Revlon Mascara products on and around National Mascara Day with the incentive of a BOGO 50% off deal.
Strategy
Influencers embraced the concept of Mascara Cocktailing (layering multiple mascaras, each with different functions) to encourage the purchase of multiple SKUs at Walgreens, while celebrating the upcoming Mascara Day. They posted original content on blogs, Instagram, and other social channels, all with the call-to-action for followers to head into their nearest Walgreens and pick-up a variety of mascaras to create their own, unique mixology look.
