Campaign Goal
To generate a revolutionary movement towards Cold Brew served HOT during the winter months and promote entries to the #WarmUpToColdBrew Sweepstakes.
Strategy
To introduce Java House’s new Cold Brew Liquid PODS, designed to be enjoyed cold or hot, we partnered with influencers known to regularly drink cold brew coffee to help introduce the product to coffee drinkers across the nation. Content showcased influencers converting to a hot drink during the cold months and promoted the sweepstakes. Key messaging was then amplified to additional audiences through a targeted media buying strategy and secondary influencer syndication.
