Campaign Goal
Driving demand for HOMER’s paid app and driving new trials was the goal of this campaign.
Strategy
We more than doubled the promised number of clicks to their free trial page.
Keeping with our strategy of optimizing everything, we found a particular message that drove better conversions. After building that messaging into boosted content, conversion rates increased 50%.
This gave the client not only more trials but a creative angle to use for influencer and owned channels moving forward.
