Campaign Goal
The primary objective of the #HeartHealthGoals campaign was to highlight Walgreens as the essential place for all heart health needs – from a pharmacist’s customized advice to a one-stop source of supplements, vitamins and diagnostic tools to keep heart conditions in check.
Strategy
Carusele selected five influencers who were 45 years of age or older with significant reputations in the health and lifestyle space. These influencers produced high-quality blog posts highlighting Walgreens as the best place to find all the things needed to help maintain heart health. In addition to blog posts, the program was supported by influencers’ Facebook, Twitter, Instagram, and Pinterest communications and secondary syndication.
