Campaign Goal
Build awareness for Almay rebranding while featuring Almay Shadow Squad™ products at Walgreens and helping drive shoppers in-store.
Strategy
We partnered with 15 beauty influencers who shared personal stories with their audiences about creating unique beauty looks that reflected their style, and tips on how readers can re-create their own looks with Almay products. To amplify messaging, top performing content was given a boost to reach target audiences outside of the creators’ organic following via targeted boosting and secondary
syndication across Carusele’s extensive network.
