Our Story

In late 2013, the leadership team at Ignite Social Media sat down to ponder a question: If we were going to reinvent social media marketing today to help brands drive sales, is there anything new we’d create? The answer, after 6 months of brainstorms, whiteboarding and “what ifs?” became Carusele, which launched as a standalone company in 2015.

How might we help brands deal with declining reach on owned social channels? How might we increase the quality of the content being produced by so many influencer marketing programs? How might we let the social web tell us which content is best and, finally, how might we get that best content in front of the best prospects whether they were searching for it or not?

With Carusele, all of those answers come packaged in easy-to-buy, easy-to-execute programs that today drive sales results for many of the finest brands and retailers in the world.

The Carusele Difference

Content marketing is not new. However, our Organish™ approach and unique syndication efforts set us apart from traditional influencer networks. The reach of the influencer isn’t what matters. The reach and influence of your content is what matters. The result of creating better content and utilizing a better syndication strategy? Content Everywhere™.

Our media buys combine Organic + Engaged + Paid to place hundreds to thousands of pieces of your branded content across carefully targeted social channels and beyond.


In an era when people discover brands and products in their news feeds, but branded organic reach on social channels is struggling, we collaborate with our content producers to build campaigns that drive exposure for your brand and meet or exceed your goals — guaranteed.

Our People


Also President of Ignite Social Media. Mom's impressed that I show up on Google.

Jim Tobin


Guru of all things operational. Life-long supporter of Detroit and humanitarian by nature.

Deidre Bounds

Chief Operating Officer
Erin Headshot_Informal

Organizer of all the things. Wannabe health nut. Soccer playing mommy IRL.

Erin Ledbetter

Senior Vice President

Love great content; lead on WAG. City girl who loves adventure (hiking/traveling), singing & movies!

Teri Collaro

Account Director

MomWifeDaughterSister Hard-working country girl, prefers to be outside. Talk to me after coffee.

Candice Smith

Director of Operations

Strategic mind on Walgreens account. 5th Avenue staple and NYC socialite.

Amanda Fuquay

Senior Campaign Strategist

10+ years advertising experience. Owner of a tiny deer-like dog named Diego.

Emily Spurlock

Senior Manager, Productions & Network Development

Jesus lover. Former NCSU mascot, Ms.Wuf. Laughing and nacho addict.

Courtney D’Aiuto

Production Manager

New England native | North Carolina transplant | Southern enthusiast

Susan Flower

Production Coordinator

Our Affiliates

affiliate logo S22

affiliate logo PBlueprint

affiliate logo Ignite

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Are you interested in working with top brands to produce great content?


Are you looking to expand your social reach?

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