Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing   Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your product into native content and out to audiences that have been...

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another thing that’s speeding along is the uptake of influencer marketing.Jim Tobin, president of...

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content marketing is getting so much ink these days that your bosses are expecting...

While PR is an effective tool, influencer marketing plays a much bigger role in the future.   PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media that have lost much of their dominance. Public relations teams were among the...

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