The rise in social usage makes implementing a social ad buy essential.   Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends about 1 hour 50 minutes social networking (or 1 in every 3 online minutes) and has an...

Every marketer is always looking to capitalize on the next biggest and best thing to come along. In social media, that evolutionary line started with Facebook, became Twitter, and has become the Instagram, Vine, and Snapchats of the world. ...

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