There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new metrics released to help identify what percentage of influencer's content is sponsored...
It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing. If you can recall, ever since their announcement on June 20, 2018, there's been a lot of noise and...
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media celebrities" created from computer graphics, meaning they aren't real. CGI Influencers are Not the...
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake followers and falsify their engagements. While brands should have been doing this all along, this increased attention should compel...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. In case you missed, Instagram announced in a rare press conference the launch of their new...
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many benefits, there are still precautions marketers should take prior to handing out video assignments to their influencers. The...
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post as well as social content. Sounds like a good...
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? If you haven't seen or heard of virtual influencers powered by artificial intelligence, they're getting a lot of press right now. In fact, one company just got 6 million in funding...
