Should marketers begin to change the way they develop influencer contracts? Back in January, our president, Jim Tobin, attended an event in Las Vegas where YouTube influencer Jake Paul was scheduled to speak. As many marketers may recall, the event was just days after his brother, Logan...
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z. And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...
Now's the time to get your influencer ambassador strategy ready for implementation. We recently talked about how more money is coming into influencer marketing in 2018, which is fantastic, but it made us realize that now more than ever, brands need to begin developing ambassador programs...
