Facebook’s Branded Content Matching: Why it’s Not a Big Deal
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? The influencer marketing world has been in a frenzy since...
23 May, 2018
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Are Virtual Influencers the Future of Influencer Marketing
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? If you haven't seen or heard of virtual influencers...
16 May, 2018
25 Ways to Measure Influencer Marketing ROI
The struggle to measure influencer marketing ROI In a recent survey of marketers by Econsultancy, 65% said they faced a challenge measuring influencer marketing...
15 May, 2018
Facebook Begins Cracking Down on Instagram Pods
If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down. What are Instagram...
15 May, 2018
Social Science: Why People Share Social Content
There's a component in influencer marketing many brands forget about while implementing campaigns...
11 May, 2018
The Risks and Rewards of Influencer Live Streams
Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss...
10 May, 2018
