When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four,...

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.   Everyone’s been talking about the importance of content… so you’ve been listening. You hired an in-house creative team, you built a network of freelance content creators, and you’re researching best practices on...

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