Yes, I’m a Millennial, but I’m a specific subset of that over-arching group. Brands are overgeneralizing the demographic they’re most trying to reach, and it’s making them lazy....

Ryan McHenry's life and story demonstrate the true value of content creators to social media. While his time was short, his presence and creativity sparked one of the most popular memes of the past few years, the true value of which wasn't seen until after...

Every marketer is always looking to capitalize on the next biggest and best thing to come along. In social media, that evolutionary line started with Facebook, became Twitter, and has become the Instagram, Vine, and Snapchats of the world. ...

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