You may be missing crucial opportunities if you're not targeting seniors on social media. This article originally appeared in AdWeek on June 26, 2017 When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat; bubbly 20-somethings on Instagram; and youthful, energetic mommy bloggers...
If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results. Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....
We’re on a Mission to End Child Poverty and to get Your Office Involved with Red Noses! Yep… that’s me (in the middle)! And I’m here to show you that I’m not afraid to support my clients in any way I can… This is not a...
We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands? About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising...
Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech titan, Google has long dominated the search landscape, boasting more users than the next fourteen search engines (including...
