Campaign Goal
With limited-edition packaging, the aim of this influencer campaign was to drive engagement and purchase of the Pepsi Emoji product-line at Walgreens stores and encourage the millennial target audience to join in the #SayItWithPepsi conversation through social media and a sweepstakes.
Strategy
We leveraged highly influential creators to develop and distribute original, relevant and inspiring organic-style content that evoked a sense of energy, excitement and relevancy within the target audience. Content production included original blog posts, photography, branded video content and social shops to provide a clear path to purchase. Then through syndication, we broadened our program with approximately 40 secondary influencers while carefully targeting Pepsi’s customer demographic with pre-tested content that had already proven successful.
