Tyson Foods
Campaign Goal
Leading up to the biggest football game of the year, Tyson wanted to raise awareness and drive demand around the launch of new Tyson® Bone-In Wings’ regional flavors and the nationwide launch of the Tyson® Buffalo Boneless Wyngz.
Strategy
In collaboration with home entertainment influencers, we produced premium game-day themed content across social platforms. Recipes, party platter inspiration, and styled visuals helped Tyson generate sales for the featured products.
