Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Content marketing is getting so much ink these days that your bosses are expecting blog post + social share = money in the bank. But this study found that...

Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust. In a time when we’re seeing more and more over-produced ads continue to creep...

Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends about 1 hour 50 minutes social networking (or 1 in every 3 online minutes) and has an average of 7 (yep 7) social media accounts. It’s no surprise...

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