Carusele, the Influencer Content Targeting System™, today announced the release of their new Content Performance Index™ that ranks influencer content against both other content in each campaign as well as related content across previous campaigns. The new algorithm not only adds depth to influencer campaign...

Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers have invested in influencer marketing campaigns and budgets are continually increasing.However, the question that brands need...

Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them? Influencer marketing works for brands in this category -...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

Erin Ledbetter, VP of Carusele, points out in an article published recently that there are 5 unique ways brands can work with influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach...

 As a retailer, you probably already know that influencer marketing is a great way to bring customers in-store to browse and buy. You may have conducted your own influencer marketing campaigns in partnership with your vendors – or you may be thinking about dipping your...

Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have used it believe it’s an effective strategy. So what’s next? It’s still a relatively new tactic so it seems to be changing all the time.  High-level trends 2017 will be...

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