About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising methods and who responded well to third-party endorsements. Influencer marketing has come a long way in ten years –...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

 We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their side hustle into a career, now more than ever, the quality of their...

Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way.At Ignite and Carusele we have a network of 7,500 hand-selected influencers that we work with to produce original stories about brands in the most...

Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty blogger and Colorado native, Afia, 24, has more than 200K subscribers on YouTube and a social reach of nearly a million. This deal with CoverGirl makes Afia one of...

When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the brand’s latest spokesperson, social media exploded.  There were accolades, haters, and lots of questions about the direction of marketing in the competitive beauty industry. In that...

Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust. In a time when we’re seeing more and more over-produced ads continue to creep...

Brands are waking up to how powerful social influencers have become as way to engage consumers and get their messages across in an authentic and trusted way. A way proven to drive sales.  But like any marketing that actually works, the cost of working with influencers is going up....

START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer identification begins the same way. While the type of influencer is relevant (they’re representing your...

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