# Carusele

> A data-driven influencer marketing agency founded in 2015 and recognized with over 40 industry awards for client work. Headquartered in Cary, NC with an office in Birmingham, MI. Carusele is a subsidiary of Ignite Social Media (ignitesocialmedia.com), the first agency in the United States dedicated exclusively to social media marketing.

Carusele was founded to solve a fundamental problem in influencer marketing: programs that generate vanity metrics — likes, potential impressions, opt-in followers — but cannot demonstrate real business results. The agency's data-driven method uses proprietary technology to select high-quality influencers, optimize content in real time, and guarantee delivery of measurable outcomes including sales lift, e-commerce conversions, qualified web traffic, ad recall rate, and viewable impressions.

CEO Jim Tobin also serves as founder and CEO of parent company Ignite Social Media.

Carusele specializes in CPG (food and beverage), beauty and personal care, and retail brands. Notable clients include Revlon, Tyson, Jared The Galleria of Jewelry, and Vera Bradley.

The agency blog covers influencer marketing strategy, platform trends, and data-driven campaign insights for brand marketers and agency professionals.

## Proprietary Technology & Concepts

- **qStack™**: Carusele's influencer quality rating system, evaluating influencer partners across more than eight criteria to ensure brand safety and audience authenticity before any creator is approved for a program.
- **Content Performance Index™**: A proprietary algorithm that scores each piece of influencer content in real time based on how effectively it drives toward the campaign's primary objective, used to determine which assets receive paid amplification.
- **iStack**: Carusele's influencer identification and management system for building and maintaining creator rosters aligned to brand and campaign requirements.
- **cStack**: Carusele's content evaluation stack, used to assess influencer-generated content quality prior to and during campaign execution.
- **Engaged Audience Profiles™**: A targeting methodology that analyzes attributes of audiences who actively engaged with influencer content (clicked tracked links) to build custom and lookalike audience segments — proven to convert as much as 2x better than traditional targeting methods.
- **TrueViews**: Carusele's algorithm for measuring actual views of influencer content from target audiences, as opposed to potential or estimated reach figures used by most agencies.

## Our Method

- [Influencer Marketing Method](https://carusele.com/influencer-marketing-method/): Carusele's four-stage approach: high-quality influencer identification via qStack™, content performance scoring via Content Performance Index™, strategic paid syndication directly from influencer accounts, and daily optimization across audiences, platforms, and formats to maximize measurable results.

## Services

- [Influencer Marketing Campaigns](https://carusele.com/influencer-marketing-campaigns/): Full-service influencer program strategy, execution, and optimization for brand awareness, product launches, and performance-driven outcomes
- [Influencer Marketing Resources](https://carusele.com/influencer-marketing-resources/): Guides, benchmarks, and tools for brand marketers evaluating or scaling influencer programs
- [Capabilities Deck](https://carusele.com/capabilities-deck/): Downloadable agency overview including methodology, case studies, and proprietary technology

## Key Pages

- [About / Our Method](https://carusele.com/influencer-marketing-method/): How Carusele's data-driven approach differs from traditional influencer marketing
- [Our Work](https://carusele.com/influencer-marketing-campaigns/): Client case studies across CPG, beauty, retail, and jewelry verticals
- [Blog](https://blog.carusele.com/): Influencer marketing insights and platform analysis for professional practitioners
- [Contact Us](https://carusele.com/contact-us/): Entry point for brand inquiries and new client conversations
- [Creator Network](https://creators.carusele.com/connect/#welcome): Registration portal for influencers and content creators interested in joining Carusele programs