Influencer marketing has not only growing in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the year 2020. As this growth continues, it's more important than ever for marketers...
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z. And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s also known as content marketing and it’s a great way to get your branded content...
