There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new metrics released to help identify what percentage of influencer's content is sponsored...

It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.If you can recall, ever since their announcement on June 20, 2018, there's been a lot of noise and...

It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their influencer campaigns. In a study from earlier this year, almost 75% of marketers said...

Do you know how your influencer marketing agency is counting influencer impressions?  Yes - there are multiple ways to count influencer impressions from influencer marketing campaigns, and today we're breaking down four of the most common approaches we've seen. In the video above you'll notice that...

The struggle to measure influencer marketing ROI   In a recent survey of marketers by Econsultancy, 65% said they faced a challenge measuring influencer marketing within their organization.Fair enough. Except we think influencer marketing is fairly easy to prove out. In fact, we’ve captured and reported everything...

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